"In a globalized world, professional certification is crucial for both individual success and maintaining industry standards. A global organization for professional accountants, active since 1904, plays a key role in ensuring accountant proficiency vital for economic stability. However, they identified regional disparities in exam pass rates, especially in Africa, due to accessibility and affordability issues.

To address this, they launched a new digital platform, starting as a pilot project in Africa, offering interactive study tools like mock exams and flashcards, accessible both online and offline. This platform transformed professional education, breaking down geographic and economic barriers.

This session will detail the platform’s evolution, highlighting increased exam pass rates and rapid adoption by over 100,000 students in six months. Attendees will learn about the strategic decisions that drove this success, including diversifying revenue streams, focusing on candidate-centric learning, and using data analytics.

These strategies are not only essential for accountancy but also applicable across various industries aiming to improve their professional training and certification processes."