Mitch Haslehurst, PhD is a mathematics professor at Nipissing university and a data analyst at Vretta Inc. Through his dual role, he bridges academia and industry to bring his expertise on mathematics education and complex problem-solving to the field of e-assessments. With rigorous analysis and structured team coordination, Mitch and his partners leverage insights from process data to provide a thorough and nuanced picture of student behavior, leading to improved assessment design, increased student engagement, and clear understanding of test-taking strategies to personalize and amplify students’ learning experiences.