Laura is an accomplished leader in assessment design and educational measurement, with over 15 years of expertise in facilitation, process development, and program evaluation. As Senior Technical Enablement Program Manager at Pure Storage, she drives the certification strategy for internal teams and partner SEs, ensuring the delivery of rigorous, industry-leading programs that meet the evolving needs of the business.

A champion of innovation, Laura leads the responsible integration of generative AI and prompt engineering into credentialing and other enablement processes. Her forward-thinking initiatives have streamlined certification development, improved scalability, and delivered measurable gains in fairness and efficiency. As a recognized thought leader in AI-driven credentialing, Laura is dedicated to shaping the future of certification by harnessing emerging technologies that enhance both the candidate experience and organizational success.