As the Head of Marketing for Eintech, Ben works closely with awarding bodies and testing organisations, to promote awareness of developments in the Rogo platform, while helping them maximise their candidate reach and optimise their own internal marketing processes. Most recently he has led initiatives to consider EDI best practice during the end-to-end exam process. Ben studied Media Technology and Production at Bradford University (England) before getting his start in marketing as a member of an SEO team, advising global organisations on the best way to create content for their websites and social media channels. Under the guidance of various colleagues he would develop his skill set to embrace other aspects of marketing focused on the end user. Following a year of work in Japan, Ben joined the testing industry in 2015 where he would learn about the nuances of exams and the certification process.