This session will address a pressing issue in the testing industry: the rise of deep fakes and their potential to undermine the integrity of online assessments. Given the high stakes associated with educational and professional certifications, this session is intended for a broad audience. We will explore not only technological solutions but also process innovations such as enhanced identity verification methods and policy updates. Attendees will learn about the latest advancements in deep fake technology and the specific challenges these pose to maintaining secure assessments. The session will cover a variety of innovative strategies and tools, including AI-driven deep fake detection systems, advanced biometric verification techniques, and updated procedural safeguards to prevent fraud. Additionally, the session will highlight case studies of successful implementation of these measures across different sectors, providing practical insights and lessons learned.