Marketing takes many forms across the testing industry. Some of us are selling technology, while others are selling opportunities – career progression, life in a new country, evidence of authority.
When you invest in a new certification program, how much resource should be put into marketing that exam, and more importantly, how do we navigate the sea of different channels, old and new, that are fighting for our test-takers attention?
Leading with examples, your facilitator will take you on a journey to question what you think works, and turn that into knowing what does work.
The session will look at traditional and recent trends, but most importantly will be asking:
Are you reaching the right audience?
Are you putting the right spokespeople in front of that audience?
Are you answering the right questions and how do we know what these are?
And most importantly – how do we hear what people aren’t saying?!