Navigating the dynamic landscape of the China and Asia testing market presents both significant challenges and remarkable opportunities. This session explores the critical factors influencing success in the Asia-focused testing industry, offering insights into effective strategies for growth and compliance. Challenges include understanding and adhering to China's rigorous entry policies and legal requirements, addressing the unique preferences of Chinese test-takers for large-scale, unified exams, and overcoming the technological barriers posed by the Great Firewall and the risks associated with using overseas servers. Despite these challenges, China remains a global leader in the testing industry with a flourishing market of assessment and education. Join us to explore how to effectively tackle these challenges while capitalizing on the abundant opportunities, ensuring your exam programs not only survives but thrives in the China and Asia testing market.